HI, I'M ERICKA HI, I'M
ERICKA HI, I'M
ERICKA
CREATIVE TECH
I lead end-to-end design for global brands across B2B, eCommerce, and healthcare. I specialize in high-impact marketing campaigns, event visuals, and UI/UX. By leveraging AI and automation, I optimize workflows to scale high-volume, multi-market projects and accelerate delivery.
Operation_Timeframe
05+YRS
Delivered For
* Enterprise client projects delivered via MIMS and Amazon
SKILLSET
Product UI/UX & Digital Strategy
High-fidelity UI & User-Centered Design.
Marketing, Events & Campaign Ops
Scalable multi-channel branding.
DesignOps, AI & Automation
Engineering efficient creative workflows.
MISSION_LOG
FEATURED PROJECTS
LOADING PROJECTS... [100%]
/// SECURE CONNECTION
PROJECT_001
MIMS WebAR — Technical Lead: Launch & Revenue Strategy
Led the Technical Strategy for a browser-based AR framework for MIMS. Developed a high-performance system for medical conferences to modernize attendee engagement.
Operational Logic
Scalable Template
Business Impact
New Revenue Stream
PROJECT_002
MIMS Key Visual — Technical Lead: Production R&D
Architected a specialized R&D pipeline using Generative AI to accelerate the production cycle of event-based digital assets.
Operational Logic
Automated Pipeline
Business Impact
2x Capacity Scaling
PROJECT_003
Neutrogena Product Launch
Led the creative direction for Neutrogena’s UAE launch, synchronizing physical branding with custom digital interactions.
Production Efficiency
+60%
Engagement Success
92%
PROJECT_004
Ermes&Co — Brand Transformation
Led the full-stack brand evolution of a legacy trading firm into a premium B2B hospitality partner for Tier-1 hotels.
Production Cycle Reduction
60% Faster
Brand Market Alignment
Tier-1 Hospitality
PROJECT_005
GoGorilla: FinTech UI/UX
Contributed to the UI/UX development of a success-sharing FinTech platform, integrating complex 3D assets.
Regional Market Reach
+92.62%
Asset Optimization
+60%
PROJECT_006
Hyphens — Clinical Engagement
Transformed a static informational blog into a functional clinical utility. Engineered a Pre-Consultation Tool for diagnostic patient pathways.
Visit Frequency
4.0x
Bounce Rate
47.55%
PROJECT_007
MIMS Corp — Global Enterprise Redesign
Executed the UI/UX redesign of the MIMS corporate portal to align with modern enterprise standards across a 17-market Asia-Pacific network.
Traffic Increase
+47.8%
Quarterly Visits
43k+
PROJECT_008
GSK Interactive Event Guide
Led the Technical Strategy for a browser-based Spatial UI, bypassing app-store friction for scientific exchange.
Strategy
End-to-End Execution
Deployment
Zero-Install WebAR
PROJECT_009
AMAZON PRODUCT AR — 3D Artist & Workflow Optimization
Contributed to Amazon’s global AR ecosystem as a 3D Artist, specializing in footwear optimization and high-volume production pipelines.
Asset Volume
10k+ Units
Impact
Optimized Delivery
SYSTEM_HISTORY
CAREER HISTORY
Digital Designer - Regional (SG, HK, MY, TW, UAE)
MIMS Pte Ltd
Executing multi-brand strategies for global healthcare leaders. Integrated generative AI workflows (Gemini, ChatGPT) to optimize concept visualization and production speed by 50%. Earned the 2026 MIMS APEX Rising Star Award for innovation.
3D Artist
Amazon
Developed high-fidelity 3D assets for Amazon's WebAR platform supporting global brands (Nike, Adidas). Optimized modeling workflows and texture budgets for real-time web environments. 2022 Production Awardee.
UI/UX Designer (Contract)
Frontpage Digital-LTD
Architected end-to-end interfaces for GoGorilla's Fintech platform. Spearheaded asset performance optimization using FFMPEG for 3D video compression, ensuring high-performance web integration.
Webtoon Editor and Designer
Iyuno-SDI
Spearheaded layout optimization for Webtoon titles. Managed full production lifecycles and QA/QC workflows to maintain high-caliber design standards across diverse portfolios.